One of the first thing I've done at my new job is creating a branding for 'Horse Agent'. Horse Agent is going to be a place to sell and trade horses, it's a project Andy and Matt have both been working on and they wanted me to develop some concepts for it. The one attached is a hand rendered type I have created to give it a playful approachable feel, it may be about selling horses and this can be a very upper class market but I didn't want it to look like an estate agents, I wanted it to look friendly.
